Reaching new Gen Z pet owners to prevent disease

Thanks to everyone who participated in the BVA Congress session, in association with MSD Animal Health, on Friday 18 November at London Vet Show 2022. Discussions centred around how to effectively engage a new generation of Gen-Z pet owners with disease prevention. This challenge currently faces many vet practices and our collective learnings from the session are now available to share.

Key learnings:

• Having a client-centred approach is vital
• Involving the whole vet team is necessary for consistent support
• Processes such as booking must be easy and convenient
• Clear communication via preferred channels is expected
• Advice and guidance about the latest scientific evidence is welcome
• Treatment plans need explaining with options and alternatives considered

Thanks to contributors: Marnie Brennan, Rebekah Ellis, Tanya Michelsen and Ben Sweeney.

Visit the MSD Animal Health Hub for more information.